Results That Speak
Real campaigns, real numbers. See how we help brands scale through social media, KOL partnerships, live commerce, and affiliate networks.
Natasha
Managed end-to-end TikTok Shop livestream operations including host scheduling, OBS production, run-of-show planning, and real-time engagement optimization.
Challenge
Natasha's TikTok Live was stuck at Rp 600M/month — limited live hours, static OBS overlays, and undertrained hosts left major revenue windows untouched, especially during peak campaign dates.
Strategy
We rebuilt the operation: trained dedicated hosts with deep skincare expertise and on-camera personality, replaced static overlays with 3D animated OBS designs refreshed 3x/month, and activated 24-hour livestreams on all twin dates and paydays.
Results
Monthly GMV grew from Rp 600M to Rp 900M (+50%) within 6 months. 24-hour campaign coverage, expert hosts, and dynamic visuals drove higher viewer retention and conversion across previously untapped time slots.
NaavaGreen
Managed end-to-end TikTok Shop livestream operations including host scheduling, OBS production, run-of-show planning, and real-time engagement optimization.
Challenge
NaavaGreen was generating just Rp 50M/month on TikTok Live — running on autopilot with standard hours, untrained hosts, and recycled static OBS backdrops that failed to stand out.
Strategy
We deployed trained hosts combining skincare knowledge with entertaining on-camera gimmicks, overhauled visuals with 3D animated overlays rotated 3x/month, and activated 24-hour streams on campaign dates plus strategic mid-week sessions.
Results
Monthly GMV scaled from Rp 50M to Rp 130M (+160%). Campaign-day livestreams delivered outsized GMV spikes, while mid-week streams established a new daily revenue baseline that didn't exist before.
Baseus TikTok
Managed end-to-end TikTok Shop livestream operations including host scheduling, OBS production, run-of-show planning, and real-time engagement optimization.
Challenge
Baseus was stuck at Rp 30M/month on TikTok Shop despite strong brand recognition — uninspiring live presentation, limited hours, and no KOL integration were leaving massive revenue on the table.
Strategy
We launched 24-hour livestreaming on all campaign dates, recruited KOL co-hosts for special sessions, and overhauled OBS with custom 3D animated overlays refreshed multiple times per month.
Results
TikTok GMV exploded from Rp 30M to Rp 605M/month — a 20x increase, with +84% average monthly growth. KOL co-hosting and premium visuals turned TikTok from negligible to a major revenue channel.
Baseus Shopee
Managed end-to-end Shopee livestream operations including host scheduling, OBS production, run-of-show planning, and real-time engagement optimization.
Challenge
On Shopee, Baseus was already strong at Rp 1.6B/month but had plateaued — the same bottlenecks of limited live hours and static presentation were capping growth on a platform with higher buyer intent.
Strategy
We applied the same operational intensity optimized for Shopee's checkout-oriented audience — maximizing live hours, deploying KOL-driven traffic bursts, and elevating visual presentation to convert intent into purchases at scale.
Results
Shopee GMV hit an all-time high of Rp 2.9B/month (+81% from baseline), with +31% sustained growth. Shopee's high-intent audience converted at significantly higher rates, making it the cash cow of the operation.
Pegipegi
Full social media management including content planning, creative direction, daily posting, community management, and monthly performance analytics across Instagram and TikTok.
Challenge
As Indonesia's #2 OTA, Pegipegi's Instagram had plateaued at 170K followers with stagnant engagement — outspent by Traveloka and unable to break through with product-driven content alone.
Strategy
We built a dual-engine strategy around snackable content and edutainment, deployed nano-to-micro KOL seeding on just Rp 10M budget, and ran a lean 3-person team focused on shareability and trend-jacking.
Results
In 5 months, followers grew from 170K to 250K (+47%) with 2-5 viral posts per week. Achieved with 90% organic reach, Rp 10M KOL budget, and a 3-person team — outperforming brands spending 10-20x more.
Signify
Built and managed a TikTok Shop affiliate program from scratch, recruiting and onboarding creators, optimizing commission structures, and tracking performance across the full affiliate funnel.
Challenge
Signify had never run a TikTok affiliate program before — zero creator partnerships, zero affiliate-driven sales on TikTok Shop, despite having premium smart lighting products that naturally lend themselves to content creation and home decor inspiration.
Strategy
We designed and launched Signify's first-ever TikTok affiliate program from scratch — building the recruitment funnel, commission structure (6-15%), and creator onboarding playbook. We focused on scaling nano-to-micro affiliates at ~50 creators per month, prioritizing content-authenticity over follower count since smart lighting is highly visual and demo-friendly in short-form video.
Results
In 6 months (Aug 2024 – Feb 2025), the program delivered 3x ROAS on overall campaign spend — proving that a well-structured affiliate program can outperform traditional paid media for visual, product-demo-friendly categories like smart lighting. The program went from zero to a consistent ~50 active affiliates monthly, creating a self-sustaining content engine of product reviews, room makeovers, and lighting hacks.
Godrej
Push more affiliates program on TikTok Shop optimizing best affiliates to drive more GMV
Challenge
Godrej wanted to scale sales of HIT Liquid Vaporizer while driving a behavioral shift — convincing Indonesian households to switch from traditional mosquito coils to electric liquid vaporizers. The product had existing affiliate presence but performance was underwhelming, and the education gap around why electric beats coil was holding back both content quality and conversion.
Strategy
We rebuilt the affiliate program with a niche-first strategy — recruiting and curating creators specifically from the mom and parenting niche who could speak authentically about protecting their families from mosquitoes. Rather than broad affiliate seeding, we handpicked creators whose audience matched the household decision-maker profile, and equipped them with educational talking points on the health and convenience benefits of electric over coil.
Results
The campaign delivered Rp 33M GMV per month sustained over 3 months — a 2x increase over the previous affiliate program. The mom-niche creator strategy didn't just move product — it built genuine product education at scale, with affiliates creating content that demonstrated the switch from coil to electric in relatable household contexts.
MG Motors
Executed a multi-platform KOL campaign across Instagram and TikTok with tiered creator selection for new product laungh in IIMS
Challenge
MG Motors needed to introduce their new electric vehicle at the Indonesia International Motor Show (IIMS) — a highly competitive event where every automotive brand fights for attention. The core hurdle wasn't just awareness, but overcoming Indonesian consumer hesitation around EVs by making the economic value proposition tangible and relatable.
Strategy
We built the campaign around family-oriented KOLs rather than typical automotive reviewers — intentionally choosing creators who could showcase the car through the lens of everyday household economics. The messaging focused on functional benefits: lower fuel costs, reduced maintenance, and long-term savings that resonate with family decision-makers, not tech specs that only car enthusiasts care about.
Results
In just 1 week during IIMS, the campaign generated 300K reach with 1.2% engagement rate — proving that a family-narrative approach could cut through the noise of a major auto event better than traditional product-focused content. The KOL personas made the EV conversation accessible to a broader audience beyond car buyers, positioning MG's electric car as a practical family upgrade rather than a niche tech purchase.
Green SM
Create awareness of campaign Green SM for their 1 year anniversary and already expanded to Makassar city
Challenge
Green SM was celebrating its 1-year anniversary while simultaneously expanding services to three major cities — Makassar, Surabaya, and Jakarta. The dual challenge was building local awareness in new markets while reinforcing brand presence in existing ones, all within a single coordinated campaign window.
Strategy
We partnered with 10 local KOLs — each deeply rooted in their respective city — to create authentic, ground-level content showcasing how easy and convenient Green SM's service is to use in daily life. Rather than a one-size-fits-all national message, each creator localized the narrative to their city's audience, making the expansion feel personal and relevant rather than corporate.
Results
In 1 month, the campaign delivered 400K total reach across all three cities — effectively introducing Green SM to new audiences in Makassar and Surabaya while strengthening visibility in Jakarta. The 10 local KOL partnerships created a city-by-city content footprint that turned a corporate anniversary + expansion milestone into relatable, shareable local stories.
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