Plan smarter influencer campaigns — model ROI across Mega to Nano KOL tiers, compare platforms, and find the budget mix that maximizes your reach and conversions.
Platform
Scenario:
KOL Allocation — Enter number of KOLs per tier
Combined Campaign Funnel (Conservative)
👁 Potential Views0
↓ 0%
👥 Potential Reach0
↓ 0%
💬 Potential Engagement0
↓ 0%
🔗 Potential Conversions (Clicks)0
Campaign Totals
0
Total KOLs
—
0
Total Views
—
0
Total Reach
—
0
Total Conversions
—
📊 Scenario Comparison — All at a Glance
🔴 Conservative
0
clicks from 0 views
🟡 Realistic
0
clicks from 0 views
🟢 Optimistic
0
clicks from 0 views
💎 Best Case
0
clicks from 0 views
📋 Tier Breakdown (Conservative)
Tier
KOLs
Views
Reach
Engagement
Conversions
📐 Conversion Rate Reference — Instagram
Tier
Avg Followers
Views/Post
Scenario
V→R
R→E
E→C
Methodology: Each KOL tier has different average view counts and funnel conversion rates based on follower size and engagement patterns.
Rates are derived from Influencer Marketing Hub 2025, CreatorIQ 2025, Aspire 2025 Benchmark Report, IZEA 2025, and Mediakix KOL performance data.
Actual results vary by content quality, niche, audience authenticity, and platform algorithm.
Conversion = click-through to external URL / e-commerce landing page.