Proton Insights

Marketing That Works

Practical insights from the team behind 50+ brand campaigns. No fluff, just frameworks, numbers, and strategies you can use today.

Livestream 4 min read

Your Livestream Isn't Failing Because of the Algorithm. It's Your Strategy.

Most brands blame the algorithm when their livestream numbers drop. But after running 5,000+ live sessions, we've found the real problem is almost always the same three strategic mistakes.

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May 08, 2026

Affiliate

May 05, 2026 · 2 min read

TikTok Shop Just Changed Its Affiliate Commission Structure. Here's What It Means for Brands.

TikTok Shop Indonesia rolled out a new tiered affiliate commission model in Q2 2026. The changes reward high-volume sellers but squeeze smaller creators. Here's the breakdown.

KOL

May 01, 2026 · 4 min read

Stop Measuring KOL Performance by Followers. It's the Most Expensive Mistake in Indonesian Marketing.

Follower count is the laziest metric in KOL marketing. After managing 9,000+ creator partnerships, here's the framework we actually use to predict ROI before signing a single contract.

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