Social Media Funnel Calculator | Proton Media Indonesia

Configure 2025-2026 Data

Total Impressions

Reach (unique viewers)

Engagements (likes + comments + shares + saves)

New Follows

Industry

Your Funnel

👁 Impressions 100K

65.0%

👥 Reach 65K

5.0%

💬 Engagement 3.3K

6.0%

✅ New Follows 195

Conversion Rates vs Benchmark

65.0%

Imp → Reach

5.00%

Reach → Engage

6.00%

Engage → Follow

0.20%

Imp → Follow

Industry Benchmarks — Instagram

Stage	Poor	Average	Good	Excellent

Platform Comparison (Avg Rates)

Platform	Imp → Reach	Reach → Engage	Engage → Follow	Overall

Platform & Scenario

Target Impressions

Benchmark Scenario ?

Custom Override (optional)

Estimated Metrics Needed Average Scenario

Scenario Comparison

Scenario	Impressions	Reach	Engagement	New Follows

Data Sources

Sprout Social 2025 Content Benchmarks, Emplifi 2025 Social Media Benchmarks, InfluenceFlow 2025 Engagement Guide, Adobe 2025 Engagement Benchmarks, Socialinsider, Improvado 2026 Benchmarking Report, First Page Sage 2026 Funnel Report. Rates are industry averages and vary by audience size, content type, and vertical.