Analyze your funnel performance against industry benchmarks, or reverse-engineer your targets.
Configure2025-2026 Data
Your Funnel
👁 Impressions100K
65.0%
👥 Reach65K
5.0%
💬 Engagement3.3K
6.0%
✅ New Follows195
Conversion Rates vs Benchmark
65.0%
Imp → Reach
5.00%
Reach → Engage
6.00%
Engage → Follow
0.20%
Imp → Follow
Industry Benchmarks — Instagram
Stage
Poor
Average
Good
Excellent
Platform Comparison (Avg Rates)
Platform
Imp → Reach
Reach → Engage
Engage → Follow
Overall
Platform & Scenario
Estimated Metrics NeededAverage Scenario
Scenario Comparison
Scenario
Impressions
Reach
Engagement
New Follows
Data Sources
Sprout Social 2025 Content Benchmarks, Emplifi 2025 Social Media Benchmarks, InfluenceFlow 2025 Engagement Guide, Adobe 2025 Engagement Benchmarks, Socialinsider, Improvado 2026 Benchmarking Report, First Page Sage 2026 Funnel Report. Rates are industry averages and vary by audience size, content type, and vertical.