Program Setup
Total active affiliates in your program
Average video output per affiliate per month
Baseline views — tiers multiply this value
Leave blank to use category benchmark
Category & Commission
Affiliate commission percentage
Scenario

Benchmark mode uses industry data to set CTR, conversion rates, and tier multipliers automatically based on product category.

Performance Split Ratio
Auto-calculated from remaining %
Top Performers
Normal Performers
Bottom Performers
Month-over-month affiliate program growth
Performance Tier Split — Realistic (10/20/70)
10
Top Performers
10% · 17.5K views · 6.3% CTR · 3.2% conv
20
Normal Performers
20% · 5.0K views · 3.5% CTR · 3.2% conv
70
Bottom Performers
70% · 1.3K views · 1.2% CTR · 1.1% conv
Month 1 Funnel
Affiliates 100
× 8 videos/mo
Videos 800
weighted avg views
Total Views 0
0% CTR
Product Clicks 0
0% Conv
Orders 0
Rp 0 AOV
GMV Rp 0
Tier Breakdown
Metric Top Normal Bottom Combined
Key Metrics
Rp 0
GMV / Affiliate
Rp 0
GMV / View
Rp 0
Total Commission
Rp 0
Net Revenue
Growth Projection — Realistic (10/20/70)
Detailed Projection Table
Metric Month 1 Month 3 Month 6 Month 12
Benchmark Comparison — General
Metric Conservative Realistic Optimistic Best Case
Sources & Methodology: Tier multipliers based on TikTok Shop affiliate performance distribution analysis across Indonesian e-commerce categories. CTR and conversion benchmarks sourced from Metric.buzz, FastMoss, and Kalodata affiliate analytics platforms. AOV ranges reflect TikTok Shop Indonesia transaction data (2024-2025). Growth rates model affiliate recruitment and content optimization trajectories. The 10/20/70 performance split mirrors the Pareto principle commonly observed in affiliate marketing networks.